Name
*
First Name
Last Name
Email
*
What does your company do?
Share information relevant to product and service offerings. Consider describing your company narrative, vision, mission and/or company values.
Who is your target audience?
Who is your ideal customer? Why are they coming to you for help? What problem do they have that you will solve?
What sets you apart from the competition?
What is your Unique Selling Proposition (USP)? What differentiates you from the competitors? Do you offer better service(s)? A wider range of products? Is there a money-back guarantee or competitive pricing?
Do you want your website SEO optimized?
Do you have a list of keywords you'd like to target?
What is the url of your existing website (if any)?
What do you like and dislike about your existing website?
What is the url of 2-3 websites you like?
What do you like (or not like) about these websites?
Do you know what platform you want to use for your site?
e.g., Wordpress, Squarespace, Shopify, etc. If you do not know how to answer this question, simply say 'I don't know' and I will respond with helpful information.
What pages do you need on your site?
e.g., Home, About, Contact, Services, Product, Scheduling, Login, Shipping, Pricing, etc.
What features do you need on your website?
e.g., Search, Forms, Maps, Portfolio/gallery, Social media buttons, CTA buttons, Online ordering, Pricing tables, Live chat, Chatbots.
Do you have content ready for your site?
I will be responsible for the content/copywriting
I need help with the content/copywriting
I would like Carmel Pagnotta to handle the content/copywriting
Does your company have a brand book or guidelines?
Brand books or guidelines specify rules about your brand identity, including but not limited to logo/word mark usage, colors, typefaces, tone of voice, photography, target audience/personas, and more.
Yes
No
Do you need brand and identity services? If so, what kind?
e.g., You may need a new logo, a refresh of your current branding, or to simply provide Carmel Pagnotta your current brand guidelines and assets.
When would you like to launch your new site?
1 - 3 months
3 - 6 months
Within the year
I'm not sure
What is your budget for your website?
$1000 - $5000
$5000 - $10,000
$10,000 - $15,000
I'm not sure
Do you need help updating and maintaining your website post go-live?
Yes
No
Do you need help with blogging and content marketing?
Yes
No
Thank you for sharing!
Your answers will help me craft recommendations specific to your needs…and your customers.
I’ll be in touch soon and look forward to talking with you about great ways to improve the value of your digital face to the world.
Best, Carmel Pagnotta